Useful information
Ages
16 or over
Sector
Business Support & Customer Service
Level
Level 3
Delivery Method
Online Course
Breakdown of Hours
Off-the-job training Every apprenticeship includes off-the-job training – equivalent to six hours per week. This takes place during time normally spent at work but does not include the usual daily duties and responsibilities carried out as part of their normal role. It can consist of work and tasks ranging from projects, lectures and seminars to day release, blended learning, and training to use specialist equipment. It can form part of regular weekly time set aside, or be combined for larger blocks of time, depending on the approach that works best for the employer. Many employers chose to give their apprentice one day or two afternoons a week to work on their apprenticeship. Off-the-job (OTJ) training: what you need to know (apprenticeships.gov.uk)
Course Length
18-23 Months
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Course Overview
Multi-channel marketers play a crucial role in implementing marketing strategies and plans. They are responsible for executing day-to-day marketing activities across various platforms, channels, and systems. The apprentices will define, design, build, and implement campaigns to drive customer engagement and retention. As the first point of contact for marketing activities, they will allocate higher levels of work to the management team.
Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.
As part of the Marketing team the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention.
Pay and training
As an apprentice, you’ll be:
- Entitled to at least the National Minimum Apprenticeship Wage. For more information, visit gov.uk here.
- Paid for time for training or study as part of your apprenticeship
- Entitled to holiday pay and other employee rights
At least six hours per week of your normal working hours must be spent on ‘off the job’ training. Your ‘off the job’ training might happen every week, every month or in a separate block of time.
What you will Study
Knowledge
- Brand/marketing theory
- Business structure
- What a marketing plan is
- Creating content
- Budget management
- Supplier and stakeholder management
- Campaign management
Skills
- Developing and interpreting briefs
- Use copywriting techniques
- Build multi-channel campaigns
- Use software to design marketing assets
- Meet budget requirements
- Campaign management
- Data analysis, including spreadsheets
Behaviours
- Accountability
- Initiative and organisation
- Working flexibly
- Working collaboratively
- Continuous professional development
- Integrity and confidentiality
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Who is this course for?
This course is for…
This course is suitable for anyone whose job role meets the course specification, and who does not already hold a Level 3 marketing qualification.
Multi-channel marketers sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. The role will be primarily office-based or remote working.
The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line.
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Course Benefits
Earn a wage and study at the same time
Gain a nationally recognised accreditation
Gaining experience in a fast-paced & competitive industry
No learning costs for the Apprentice
Training & support from industry qualified assessors
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Entry Requirements
Individual employers will set their own entry requirements, but this will typically include English and maths at GCSE grade 4 (C) or above.
Apprentices without level 2 English and Maths will need to achieve this level prior to taking the End-Point Assessment. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.
To join the programme you will need to be employed in Digital Marketing or similar role.
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Assessment Methods
Assessment
Skills, knowledge and behaviours are assessed by competencies being displayed in the workplace, observations, employer feedback, assessor progress reviews, evidence collating and the employer enabling the apprentice’s job role to fulfil the requirements of the Apprenticeship.
On programme assessment will include various coaching and mentoring assessment methods. These assessments are designed to review the behaviours, knowledge and skills against set gateway criteria. In addition you, your employer and the college are required to maintain an off the job training log evidencing new skills and knowledge being learnt over the duration of the apprenticeship. The final grading of the apprenticeship will be carried out through an End Point Assessment, by an independent assessor.
This EPA has 2 assessment methods:
Assessment method 1 – Written project report with presentation and question (about 5-month EPA project)
Assessment method 2 – Interview underpinned by portfolio of evidence.
The length of the training for this apprenticeship is typically 18 months. The EPA period is typically 5 months.
The overall grades available for this apprenticeship are:
- Fail
- Pass
- Merit
- Distinction
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Qualifications
L3 Apprenticeship Multi-Channel Marketer
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Career Opportunities and Further Study
Progression
Employment
Level 4 Digital Marketing Executive, Marketing Manager, Advertising and Media, Executive or Data Analyst Apprenticeship, Digital communications assistant, Digital marketing assistant, Marketing administrator
Marketing assistant, Marketing communications assistant, Marketing junior
Further Study
CIM Level 4 Certificate in Professional Digital Marketing and then onto CIM L6 Diploma in Professional Digital Marketing.
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Location
Online via Teams/Google classroom and workplace
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Price and Funding
Fees
There is no cost to an apprentice.
If you are an employer employing an apprentice over the age 21 (without an EHCP) then you are likely to pay 5% towards the training cost.
If you are an employer with an Apprenticeship levy (i.e. your payroll exceeds £3 Million) then you will pay in full from your levy account.
Multi-channel marketer / Institute for Apprenticeships and Technical Education
For more information on this Apprenticeship or other Apprenticeships we offer, please contact our friendly Apprenticeship team on 0208 7744040 – info@londonlc.org.uk
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Age Requirements
16 and over
